Logo
EXPLORE NEW TERRITORY WITH TELEGRAPH MEDIA GROUP
Who's the most adventurous brand?

Your adventure, should you choose to accept it, is to take your brand into new territory and win a £150,000 media campaign with Telegraph Media Group. 

The challenge is to create a totally integrated media solution for your brand using the innovative multimedia channels provided for you on the map.  We know how competitive you all are – so come on, show us what you and your brand are made of and let the adventures begin. 

Your adventure starts here
The race is on to win a £150,000 media campaign
Once you have navigated your way around the map and discovered the new channels the Telegraph has to offer, you'll be ready to put together your winning multimedia plan. Your entry should outline the media you use and show a rationale as to why you believe it will work for your brand and how.  The winner will then be able to run their fully integrated campaign with Telegraph Media Group. Plus, we have up to six Red Letter Days Experiences for the team that helps to put together the winning campaign, so you can enjoy your own adventure – be it a helicopter ride in London or white water rafting in Perth. 
Tactics to help you win
The judges will be looking for the most imaginative and engaging use of media in your brand adventure. Your solution should also be feasible within your £150,000 budget and demonstrate the best use of media spend.  To win, you should consider surprising our judges with something you don't think they have seen before – and don't forget you'll be up against the best in the business. Of course, traditional media will be part of this, but perhaps use it alongside something more thought-provoking, such as combining editorial assets and customer participation to create a bespoke adventure. 
Your entry must include at least one print option and then any other media of your choice.  To be in with a chance to win the £150,000 media campaign, we must receive your entry by Friday November 2, 2007, so get your skates on. 
If you have any questions or you’d like some help planning your brand adventure, please contact your Telegraph Group Head or Andrew Morley on 020 7931 3440 or Sally Barker on 020 7931 3343.
back to top
The prizes
Win a £150,000 media campaign, plus an adventure for the team
The lucky winner will receive a £150,000 media campaign that Telegraph Media Group will run between January and June 2008. The £150,000 media campaign includes a £25,000 production budget but if your idea does not require this money, it can be used towards more media. Any production requirement above this amount must be funded by the winner. 
And we've something for up to 6 members of the winning team too – you will each receive a Red Letter Days Experience voucher worth £250.  Choose any activity from tank driving and dolphin watching in Cornwall, to a round of golf or white water rafting in Perth. 
back to top
The entry form
Simply download and complete our entry form together with a description of the £150,000 adventure you wish to take your brand on, using no more than 500 words. This description should include the following:
• Statement of brief/objectives and target audience
• Strategy
• Solution (including details of your chosen channels and rationale)
• Attach any work or scamps (not mandatory if description of idea is sufficient).
back to top
Terms and Conditions
Brand Pioneers Contest Terms and Conditions

1. This competition is open to media agencies and clients based in the UK, Channel Islands, Isle of Man and Republic of Ireland (“Entrants”).
2. To enter the competition Entrants will be required to devise an innovative media campaign worth £150,000 (see condition 8) which utilises the various media channels of the Telegraph Media Group (“TMG”); at least one of the channels used must be print.
3. Entrants will be required to submit their entry on an application form downloaded from www.brand-pioneers.com (“the Website”).
4. Details on the Website form part of these terms and conditions.
5. All entries must be received by Friday, November 2, 2007.
6. A short-list of entries will be compiled. Entrants will then be invited to attend an awards evening in London in November 2007 where the winner will be announced.
7. The winner will be the campaign which, in the judges’ opinion, is the idea that most creatively uses the various channels that Telegraph Media Group offers to achieve its planned objective (“the Winner”). The judges’ decision in this regard is final and no correspondence will be entered into.
8. The Winner will win a campaign with Telegraph Media Group up to the value of £150,000 for the company/brand put forward in the winning entry (value determined according to Telegraph Media Group’s standard pricing structure). The £150,000 campaign value includes production costs of £25,000. If the production costs incurred by TMG relating to the winning entry exceed £25,000 the winner must pay those additional costs directly to the Promoter prior to the launch of the campaign and in any event within 30 days of the date of TMG’s invoice for such amount. If the production costs incurred by TMG relating to the winning entry are below £25,000 the balance can be used towards additional media space within the £150,000 total campaign value. Production costs will include (but not be limited to) costs incurred by TMG relating to image purchase, editorial commissioning and production of video and audio material.
9. The prize campaign may take the form of the winning entry however if this is not possible then Telegraph Media Group may make changes to the campaign in discussion with the Winner. The Winner will be required to enter into a contract with Telegraph Media Group setting out the details of the prize campaign and the rights and obligations of the parties in relation to the prize campaign. Save as in relation to the production costs as set out above, no money will be payable by the Winner unless the value of the prize campaign according to The Telegraph’s standard pricing structure rises above £150,000 in which case the balance will be payable by the Winner plus VAT.
10. Six members of the winning team will also receive a £250 voucher to spend on a Red Letter Days experience. The voucher expiry date will be printed on the voucher and will usually be at least seven months from date of purchase. You must book your participation date with Red Letter Days, either online or by phone, before this date, or the voucher will cease to be valid. The participation date for an experience can be any available date up until 31 December of the calendar year following the year of purchase.
11. Entrants warrant that their entry campaign is and will be original, that they own all intellectual property rights in all materials comprising their campaign, that their entry campaign is not and will not be owned or controlled in whole or in part by a third party who has not irrevocably consented to the use of their material for the purposes of entering this competition and that use of their entry campaign and all materials comprising it will not infringe the intellectual property or other rights of any third party.
12. The prize is not transferable and there are no cash alternatives.
13. It is a condition of entry that all rules are accepted as final and that Entrants agree to abide by these rules.
14. Late, illegible, incomplete, defaced entries will not be accepted. No responsibility can be accepted for lost entries and proof of posting will not be accepted as proof of receipt.
15. The prize as described is available on the date of publication. Events may occur that render the prize itself or the awarding of the prize impossible due to reasons beyond the control of Telegraph Media Group and accordingly Telegraph Media Group may at its absolute discretion vary or amend the promotion and the entrant agrees that no liability shall attach to Telegraph Media Group as a result thereof.
16. The Winner may be required to participate in publicity.
Promoter: Telegraph Media Group Limited, 111 Buckingham Palace Road, London, SW1W 0DT
back to top
The Judges
To judge your entry we've enlisted the help of some of the industry's most influential players.
• Gerry Boyle, CEO ZenithOptimedia
• Neil Jones, Managing Director, Carat
• Steve Barratt, Editor, Media Week
• Maureen Duffy, Chief Executive Officer, NMA
• Tim Allnut, Partner, CHI and Partners
• Dave King, Executive Director, Telegraph Media Group
• Mike Moore, Executive Director, Consumer Markets, Telegraph Media Group
• Sarah Newton, Create Sales Director, Telegraph Media Group
back to top
The Awards
We would like to invite everyone who enters to the star-studded Brand Pioneers Awards evening at The Pigalle Club in Piccadilly on November 15, 2007.  Here, the most adventurous brand in the industry will be awarded the £150,000 media campaign for their innovative work.
We will be sure to make this night an adventure with drinks, canapés and dancing until late. Further details will be sent to you when we receive your entry but put the date in your diary now.
back to top
Contact us:
If you have any questions or you'd like some help planning your brand adventure, please contact your Telegraph Group Head or Andrew Morley on 020 7931 3440 or Sally Barker on 020 7931 3343.
Please send your entries to:
Brand Pioneers
c/o Gavin McBride
Telegraph Media Group
111 Buckingham Palace Road 
London
SW1W 0DT
© Copyright of Telegraph Media Group Limited 2007 Terms and Conditions back to top